Imran Afzal
Principal Designer at Co-op Digital
“It is not the mountain we conquer, but ourselves” - Edmund Hillary
"When I create something, I always remind myself that this might be the last thing I create..."
Imran is a Principal Designer at Co-op with 16 years of experience with design, product and delivery. He has spoken at events such as UX London, Converge, GDS Day and many others.
Imran has designed a wide range of products, leading multidisciplinary teams to deliver metric-shifting value. He is a facilitator of research, workshops and collaborative design. Imran has developed UX and research capability from the ground up at different organisations, growing several design teams.
At Co-op, Imran is part of the Food CX leadership team, and leads the interaction design discipline. He spends a lot of time coaching teams, designing and facilitating workshops and mentoring designers.
Imran has spoken at many events hosted by different organisations.
Reflective practice
Converge London, 2022
A talk on power of reflective practice and how to use it in the UX space to increase impact.
Let's choose empathy
Leeds Digital Festival, 2022
A very personal talk on empathy and why it matters that we embrace it in everything we do.
