Imran Afzal

Principal Designer at Co-op Digital
“It is not the mountain we conquer, but ourselves” - Edmund Hillary
"When I create something, I always remind myself that this might be the last thing I create..."
An illustration of mountains, with a logo in colour beside them. The logo resembles a mountain, but also shows the initials 'IA' for Imran's full name Mountains represent the challenges Imran has faced in the UX Design space

About Imran

Imran is a Principal Designer at Co-op with 16 years of experience with design, product and delivery. He has spoken at events such as UX London, Converge, GDS Day and many others.

Imran has designed a wide range of products, leading multidisciplinary teams to deliver metric-shifting value. He is a facilitator of research, workshops and collaborative design. Imran has developed UX and research capability from the ground up at different organisations, growing several design teams.

At Co-op, Imran is part of the Food CX leadership team, and leads the interaction design discipline. He spends a lot of time coaching teams, designing and facilitating workshops and mentoring designers.

An illutration of Imran, side on. He's wearing a baseball cap, glasses and a smart shirt.

“The wall cannot separate the olive tree from its roots”


Imran has spoken at many events hosted by different organisations.

UX London logo
Leeds Digital Festival logo
Muslimic Makers logo
Converge logo
NUX logo
Drupal logo

Featured talks

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